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去年Facebook以1716億元天價收購的WhatsApp,每月活躍用戶不足半年內再增加1億人,達到逾7億之眾,遠超對手騰訊(00700)微信及LINE分別的4.7億及1.7億用戶。

WhatsApp行政總裁Jan Koum昨天在Facebook上報喜,公布最新每月活躍用戶人數突破7億人次,4個月內增1億,在短短一年間大增3億。另外,每日用戶平均傳送達300億條訊息;換言之,以全球70億人口計,平均每人每日利用WhatsApp傳送最少4條訊息。Facebook創辦人朱克伯格曾表示,若WhatsApp累積到10億用戶,將可為Facebook帶來盈利貢獻。

 

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